The programme of events begins on 29 August in the amphitheatre of the Municipal Gardens in Funchal with European Folklore Week, an event organised by a local folklore group with support from the Regional Secretariat of Tourism and Transport which attracts folklore groups to the Region from various countries.
The remaining activities take place in the centre of Funchal and in the parish of Estreito de Câmara de Lobos where, at 10 am on 4 September, the picking of the grapes takes place, followed by the pickers’ parade and the treading of the grapes. All this is complemented by musical entertainment and typical Madeiran food and drink.
From 2-5 September in Funchal, there are exhibitions and plant canvases (vertical gardens) on the theme of Madeira wine, as well as performances by folklore groups and brass bands.

Madeira Wine Festival 2010

Program

29^th August to 1^st September
Auditorium of the Municipal Gardens - Funchal
21H00 - 23H00
VII European Folklore Week - featuring folklore groups from Portugal, Russia, Italy and Venezuela.

2^nd to 10^th September
Infoarte Space at the Regional Secretariat of Tourism and Transport
18h30 -Opening of the “Madeira wine - 100 years in retrospect”exhibition and Madeirawine tasting sessions/seminars, including the showing of a promotional video (between the 2nd and 5th) - in collaboration with IVBAM (Madeira Wine, Embroidery and Handicraft Institute).

2^nd to 5^th September
Central Squares of Avenida Arriaga - Funchal (from the Cathedral to the Municipal Theatre)

Performances by philharmonic bands and folklore groups.

18h30 to 23h30 - Ethnographic displays and various "living picture" presentations:
“Floral Decoration” - João Egídio Rodrigues
“From Trellis to Press” - Associação de Animação Geringonça (Geringonça Entertainment Association)
“The Madeira Wine Esplanade” - José Manuel Freitas
“Sweet September” - Isabel Borges
“Musical Happenings” - Associação Amigos do Gabinete Coordenador de Educação Artística (Coordinating Office of Artistic Education Friends Association)

Largo da Restauração
Exhibition and tasting of Madeira wines and other regional products organised by IVBAM.

4^th September
09h00 - Live Grape Harvest in Estreito de Câmara de Lobos
Grape picking at Quinta da Pinheira, followed by an ethnographic parade along the following route: Rua António Vitorino Castro Jorge, Rua Capitão Armando Pinto Correia, Rua do Damasqueiro, Rua Cónego Agostinho Figueira Faria, Largo do Patim, Rua da Igreja and Rua João Augusto de Ornelas, where the treading of the grapes will take place accompanied by musical entertainment and regional food.